About e.p.t.
e.p.t. - Supporting Women for Decades
Since 1976, e.p.t. has been helping women discover their pregnancies at home, starting as the first FDA-approved test of its kind in the US. The name originally meant “Early Pregnancy Test” but later evolved to “Error Proof Test,” showing how much we value accuracy. Today, we’re still all about giving women reliable answers during life’s biggest moments, with tests that are over 99% accurate.
A Timeline of Supporting Women
1976
e.p.t. Seeks FDA Approval
Warner-Chilcott, the makers of e.p.t., seek FDA approval for the first home pregnancy test kit on the market in the United States. This included working with the FDA to meet all the requirements of the new 1976 Medical Devices Act. Interesting note: e.p.t. originally stood for “Early Pregnancy Test” but was later known as the “Error-Proof Test”.
1977
e.p.t. Hits U.S. Markets
e.p.t. is ready for the U.S. market by the end of 1977, after an intensive approval process by the FDA. The product was introduced to pharmacists by a “Dear Pharmacist” letter, informing them advertising would be directing consumers to find the test at their local drug store.
1978
e.p.t. Shows Up in Major Magazines
From Mademoiselle to Redbook, e.p.t. is introduced to women in the U.S. as a reliable, accurate, and inexpensive test. The $10 test took two hours and was more accurate for positive results vs negative results. Women who received a negative test but still suspected pregnancy were encouraged to test again in 10 days and consult with their doctor.
1983
e.p.t. Develops Reverse Ring Technology
To make reading test results easier, e.p.t. develops the Reverse Ring technology. With this technology, a circle means “Pregnant” and a blank result means “Not Pregnant”.
1984
e.p.t. Introduces e.p.t. Plus Color Change Technology
Building on previous innovations, e.p.t. releases the e.p.t. Plus pregnancy test with Color Change technology. This eliminates doubt and creates more confidence for women in reading test results.
1986
e.p.t. Improves Testing Times
Women can now test 1 day after their missed period, and results appear in about 10 minutes. This improvement allows women to know sooner if they are pregnant.
1987
e.p.t. Introduces New Stick Technology
Gone are the “chemistry set” type home pregnancy tests. e.p.t. introduces exciting new stick technology, which turns pink if you’re expecting.
1988
e.p.t. Celebrates 10 Years & 10 Million Tests
e.p.t. reaches a milestone of 10 million pregnancy tests sold and 10 years of helping women getting the most accurate results when they need them.
1992
e.p.t. Utilizes the New One-Step Testing Technology
With the introduction of One-Step Testing in the market, e.p.t. updates their pregnancy tests to ensure even more accuracy. They also begin a breakthrough advertising campaign featuring real life couples finding out on camera if they are pregnant.
1996
e.p.t. Innovates Again
e.p.t. innovates again, this time with their signature purple cap, a sealed splashguard, a wider rick, and an easy-to-hold handle. All of these advancements are meant to help remove human error from the testing process.
2005
e.p.t. Enters the Digital Age
With the FDA approval of the first digital pregnancy test, e.p.t. brings their own digital test to the market. This technology means clearer, easier-to-read results women can trust to be accurate.
2012
e.p.t. Celebrates 35 Years
e.p.t. celebrates 35 years of helping millions of women experience their own e.p.t. moments.
2019
e.p.t. Strives to Help Women Trying to Get Pregnant
Knowing how hard it can be to get pregnant, e.p.t. releases a Digital Ovulation test. This test allows women to monitor their Luteinizing Hormone (LH) levels throughout their cycle, so they can know the best time to try for pregnancy. The digital test is over 99% accurate in detecting the LH surge in laboratory studies, maintaining e.p.t.’s continuing high level of accuracy.
2025
e.p.t. Expands to Help Women Approaching Menopause
Knowing how hard it can be to get pregnant, e.p.t. releases a Digital Ovulation test. This test allows women to monitor their Luteinizing Hormone (LH) levels throughout their cycle, so they can know the best time to try for pregnancy. The digital test is over 99% accurate in detecting the LH surge in laboratory studies, maintaining e.p.t.’s continuing high level of accuracy.